消費者の選択と集中(嗜好の変化⇒選びたい)

Leisure industry is not so bad although we are in recession.

For example, traveling. JTB, the biggest company in traveling industry, organized "solar eclipse" tour. This tour is so popular that you can't make an apointment now.

Consumer's tastes are changing now. Leisure industry is no longer an industry that people use the surplus money for.

They have become useing money for their pastime.

There is another example. The sales of "Rakuten delivery" is 5 times of the last year. 出張ホームパーティ料理というのが流行っているらしい。

消費者は「呈示してもらいたい」し「自分で選びたい」。